Kritva, the word owing its origin to the Sanskrit language, means 'to do'. The Annual Management and Cultural festival of IMI, New Delhi is celebrated for years now. With the magnitude increasing with each passing year, Kritva aims to promote a spirit of competition and rivalry providing a real-time experience for tomorrow's budding managers to hone their skills. The fittest survive, the best win, however, everyone learns in one way or the other. This year's Kritva theme, “International Swadeshi” envisions nurturing a thought- To represent India Internationally on Swadeshi terms.